Craft magazines
Cardmaking & Papercraft
Cardmaking & Papercraft
Launched in 2003, the title had undergone several minor refreshes, but by 2019 it was looking tired and in need of a redesign.
Redesign
Original design
In 2018, after six years working across Immediate Media's papercraft portfolio, I took over the editorship of Cardmaking & Papercraft magazine. During my time as editor I identified several areas for improvement in terms of content, budget management and design. As part of this, it was agreed that, alongside the senior art editor, I should oversee a complete redesign. In 2019 we launched the new-look Cardmaking & Papercraft, which received an overwhelmingly positive response from its readership.
Make Special Cards
In 2018 I worked with the brand licensing team at Penguin to produce a bumper card making pack using exclusive artwork from Raymond Briggs' iconic picture book, The Snowman. The pack came with a huge cover gift, which proved a challenge to produce, but I was incredibly pleased with the result – as were our readers!
Brand licensing
Advertorial for Brother ScanNCut
During my time at Immediate Media, I was responsible for producing advertorials for several large craft brands. This involved being briefed by the account managers on any specific products the client would like us to promote, then generating creative project ideas for the client to approve. Once approved I would commission a professional crafter to bring my ideas to life, and liaise with the brand and advertising teams to ensure that everything was signed off, approved and printed according to the agreed schedule.
This Easter project was produced on behalf of Brother ScanNCut. It was so satisfying to see this process through from initial concept to printed advertorial. The client was overjoyed – so much so that it has since been featured as part of the Gathered and Brother UK partnership.
Beginner's guide to Cardmaking
The Beginner's Guide to Cardmaking was taken on as a freelance project alongside my full-time role. It was produced using both repurposed and newly commissioned content.
The Premium Series
From 2016-2018 I was the editor of Make Cards Today and Make Special Cards. During my time I oversaw a refresh on both titles and also relaunched them as The Premium Series. Commissioning the gifts for these titles was always a lot of fun!
